Marketing in the field of "health", its features and problems, free and involuntary sales agents

• in most civilized countries, the promotion of drugs, especially prescription drugs, is prohibited. This is absolutely correct. A sick person should in no case be the object of marketing development, because he is dependent on his fears and can easily make a mistake in his choice. This is a deontoligian principle. A sick person needs the help of a doctor to select drugs
• “Hunting for any wallet” has become the shameless norm of our lives, and the practical rejection of Christian moral standards in modern society has pushed the boundaries of marketing to their absence, the marketing press puts pressure on all groups of the population
• the first and main agent is fear, it is very simple, because fear is an excellent agent, this method is generally fundamental, the basic rule of suggestion is predisposition to suggestion and inner inquiry, and fear creates both instantly
• the second agent is the health trend (which is excellent in itself), but it also includes following all the methods developed by marketers for food supplements, appliances, etc. "it's all for your benefit." Is that all? Who prescribed it to you? Fitness instructor? Have you been examined?
• third agent and very effective - laziness! Reasonable and intense training, restrictions on food, reasonable starvation, creating regimes and schedules work fine, but require serious effort. And the seeming alternative is to buy some drugs and take them. The money was spent decently (nevertheless for his health), bought 100-200 euro cans - it should work! And you don’t need any efforts, burst yourself with wonderful pills, even you’re feeling better ... Do not forget the placebo effect can reach 40%, especially for impressionable ladies
• greed and pyramidal schemes, multilevels and other bastards. The scheme is simple and repeats: unreasonably expensive drugs that provoke those involved in sales in order to have access to the "wholesale price", and of course they "act at the cellular level
• an excellent understanding of psychology allows the market to manage demand and build it in accordance with the needs of the manufacturer. Fixed interests in accordance with the "group" needs: erection, fullness, heart, pain during menstruation, prostatitis, cellulite, acne, immunity from all diseases, pain, caries. Clear patient groups: teenage girls (face and acne, menstruation and pain with them); older girls (cellulite, breast shape, weight loss, intestines, painkillers, vitamins and supplements). ); older ladies (all kinds of healing underwear, body shaping, weight loss, intestines, creams of all kinds, especially braces, scrubs, anticlimax, hemorrhoids); men aged young men have little fears (erection and prostatitis, quit smoking, heart, anti-cholesterol. baldness); pensioners, for those over 60 (a lot of time, and fears even more, respectively, everything to extend life, treat sciatica and all)

Now about the "aggressors"

network sales technologies, pyramid schemes, multi-level marketing and similar technologies, all this is just a hike for your money and psychological treatment to turn you into a voluntary sales agent. It has nothing to do with your health.

Here are their main features that are easily recognizable; it makes sense to remember:

• their drugs help "at the cellular level" because "our cells need help." This is understandable, the average person knows little about the "cellular level", they will soon be visible at the "molecular level, or at the atomic" ... even more incomprehensible. After all, cell nutrition is a very necessary thing, and most importantly completely non-specific, there is nothing to evaluate, you can’t check it with analyzes, well, there’s some kind of bilirubin, it’s better for the cells anyway! Typically, such a seller uses pseudo-scientific terms. The level of such agitators is often low, ask directly about his education and specialty. Is there a medical background?
• "we all eat empty food, it does not have vitamins and the necessary substances," so everyone needs supplements, it's like food. The perfect argument. FOOD! That is, you need to take it constantly, but there is no need to evaluate it, because it is a complete food "for cells"
• a mandatory element of "scientific development by a team of Western scientists", who have developed up to this a lot of useful stuff. It makes sense to ask about the specifics, find out which institute, which laboratory, who personally ... I did this several times and the result was ridiculous, the experts simply refused to answer, but the contact of the drug manufacturer himself always answered
• вall sorts of funny certificates or their similarities. How to get it - understand, it will be interesting. Some of them mean nothing, some are lies, some are complete rubbish
• STARTER PACK. You buy a starter pack with drugs and a set of campaigning and marketing materials. 100-200 euros, it’s understandable, after that many refuse, but the decks still remain at the checkout. In addition, having spent a substantial amount, the client may want to participate in marketing in order to lower the price of drugs for himself and his family in accordance with the scored points
• points system and the creation of your own trading network, YOU CREATE A NETWORK FROM YOUR FAMILIARS AND IT WILL EARN YOURSELF MONEY! Examples of successful people who have earned a lot, creating your “branches” in the general network of this brand. Excellent promotional materials. Happy Hollywood smiles of successful people ...
• registration on the portal, personal codes, personal account, you already belong to the "favorites", you are an employee
• "american development", or from "leading Western scientists" for example, but the head office in Moscow or Delhi, or somewhere else in Asia, because it is much more convenient and easier !!! Closer to you !!! Tax optimization !!! Why would it, because everyone knows - the American market is the tidbit, its power is huge! The reason is understandable - in many developed countries this “commercial” activity is prosecuted by criminal law, you can go to jail for fraud. It is useful to find out about business owners, if you yourself do not know how - ask your children to search the Internet
• ask why there are no these drugs in pharmacies, if they are so effective. “Well, what pharmacies we don’t have time for, everything is only for our own, for the elite!” Strangely, a network of pharmacies is a network, ready and efficient, with a mass client. However, a pharmacy is only one level and government regulation. There will not be able to turn around so many crooks, and it’s easy to get under audit, drug testing, etc.
• ask a question about the duration of use and what courses. Usually hear that "it's like food, you need to constantly monitor quality, etc. and then when you start selling your acquaintances as well everything will be cheaper and cheaper for you." This is an absolutely clear signal that you are just being planted and want to milk for a long time. These are not drugs, but when you need to “improve metabolism at the cellular level” constantly (“you don’t want to lose what you won”), giving up the supplement will not be easy, and there are still so many vitamins, it may be better to save on meat ... .
• Interviews with such sellers are very funny (I have many friends, clients, patients, there is some influence on them, so very different people came to me to introduce their products and create a "network for me"). Herbalife, Vision, Noni juice, and I still don’t remember three or four, the last masterpiece this year is COFFEECELL black coffee with “IMPERIAL WOMAN BING KHAN”, well, it’s just very useful, especially in our depressed country (Finland), by the way, I noticed that they added a lot of soup and a lot of home appliances a couple of years ago, apparently sales of drugs have fallen ...) it's nice to have fun with them, funny psychological studies. Aggressive and very stupid arguments flow in a learned way, as soon as you interrupt questions in essence - the opposite side is excited, angry, does not respond to humor and clearly loses its internal balance. It all ends simply: "... what you have against making money is not harmful ... they still buy something ... get connected to the business ..."
• check in the western sector of the Internet what you are offered, even if doctors offer it (first of all, if the matter of course concerns “the latest techniques”, “designed for Kremlin bonzes”, “rejuvenation”, “developed in closed institutes”, “latest methods blood purification ", etc.). It's a shame, but few colleagues of the doctor in the Russian Federation also sometimes do business and are not always honest. Fortunately, there are few of them. But in Europe and America, many things are clearly regulated, and many are punishable! If you find out on time, you may have time to stop ...

Independent agents, as a rule, independently achieving some strange result and crazy about it. They are not able to adequately assess the events that happened to them, in addition, they draw conclusions based on a very limited sample, i.e. himself alone. They do not have any system knowledge. You need to understand that many diseases are dulled, and sometimes go away on their own, but a person does something all the time while getting sick ... so that what he does at the time of recovery is the means that he will advertise in the future without any analysis ... And then the idea arises to expand and to launch more and more new methods under the same name.

In addition, a monstrous amount of "advisers." People are ready to advise continuously in areas: medicine, pedagogy, politics, etc.  For some reason, there are no advisers in quantum physics, astronomy, mathematics, nuclear energy, but they would also probably need help, ..

“Missing doctors”, unfortunately a frequently encountered type of people with a passion for treating others, especially women (this is understandable, the woman cares about us and this is good), “... the doctor died in me ... if I were a doctor. .. ”(it’s a pity this doctor didn’t die completely), also those who did not receive a systematical clinical medical education — pharmacists, social workers, etc. There are all sorts of motivations, including lust for power and a desire to influence, satisfaction of one’s own needs, assistance, etc. All this concerns excessively emotional people, for example, among northern European countries this is not very common, because emotionality is poor. In fact, this category is the stronger, the simpler the society, the Russian Federation is a very sad example, at the same level all other peoples with a powerful emotional system and with a penchant for shamanism, Africa, Siberian peoples, Asians, etc.

Please note I did not include doctors in marketing campaigns. Maybe something was earlier, but I know a lot of doctors and among them I do not know anyone who receives provisions from pharmacies or from drug manufacturers.

Our dear women

• especially suggestible, emotional, empathic or vice versa terribly selfish, but always active
• emotional readiness to clutch at any straw (this is often based on the suffering of family members)
• age-related changes and fears push for unreasonable purchases and often simply dangerous manipulations, the king of the topic that has long bothered everyone - cellulite (generally the Latin suffix itis means inflammation! gastritis, meningitis, etc.) Nevertheless, $ 90 pants, anti-cellulite creams 30- $ 200, instead of training and losing weight are constantly sold

Man, or weakness behind seven seals

• it’s hard for a man to tell himself that he is weak and needs help, the macho is suffering (although the number of machos is getting smaller)
• to the last, he will keep a “power image” and will not admit that he is also very scared, he will joke and talk about the problem with neglect
• "oh well, die like die," men really don't really hold on to life. As the ancient Greeks said, a man is doomed to "πρόωρο θάνατο" - early death, he is a warrior
• aging men easily slip into hysteria: "... why all this, I can’t do anything ... it makes no sense"
• transitional age into a female psychotype (when the production of sex hormones decreases completely, women are not interested, everything hurts, pleasures are less accessible), complaints and moaning, tantrums ... not everyone knows how to age with dignity and a smile

Children, our strong children (they are much stronger than us, even without taking into account the growth factor) why do they recover in many very difficult cases?

• no or very few vicious stereotypes of behavior
• no negative experience and self-destruction experience
• openness to everything and belief in success
• expectation of a miracle and an interesting future
• body flexibility, connective tissue softness, good ability to restore fluid and energy flows
• we tragically live this life, and they joyfully play it!

SO WHAT TO DO IN THESE JUNGLES?

1. lifestyle changes can be decisive, up to a change in everything, including the country of residence
2. the body is not a garbage can, think very carefully what drugs you use
3. logic is needed in everything, miracles occur, but even then they lend themselves to logical analysis; biological logic is not linear, but it is logic - ask questions and look for answers
4. diagnostics is the basis of everything, someone’s opinions and rumors do not matter, examinations and laboratory tests are always needed
5. consultations are needed first of all with specialists, look for good specialists
6. find a friend in medicine, not even for protection, but so that he can help sort out the information
7. do not forget to search the Internet for information, but check everything that you find with a doctor friend, as not all information is adequate
8. and never despair !!!
9. you need to fight, if only for the sake of victory, to feel like a person, not a victim, it will be valuable and important for you in any case
10. faith, or why go to church. It is clear that this is a very private issue and not for everyone, but it is very important to understand that nothing ends and you too